Wednesday, July 23, 2014

Online reputation management and public relations

http://insights.wired.com/profile/RonnTorossian
Online reputation management is the process of creating and maintaining a positive online image of a particular brand or company. In today’s technology age, it is necessary to build a positive reputation for your company in public. It can gain you more customers as well as increased revenue.

Online reputation management has always been a necessary part of the PR industry. With the growing world of social media, its importance only increased. At the social media platforms, it is important for a brand to maintain a good image. At blogs, social networking sites etc., a good reputation helps in gaining more customers. That is why various brands take help of the public relations companies to build or improve their reputation.

Today public relations companies are working in the reputation management for their clients. They are using different techniques and tactics for this work. They are using social networks, websites, SEO and blogs etc., to build and maintain reputation for their clients. They push down the negative results on search engines. They use many other techniques to raise the reputation of their clients.

Ronn Torossian is a well-known name in public relations industry. He is working in this industry since 1998 and founded a PR firm 5W public relations. He is the CEO and president of this firm. He is working for multiple clients from different industries.

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