Monday, May 26, 2014

Ronn Torossian explains how to fix email PR problems

Ronn Torossian the founder of 5WPR, a New York based PR firm has shared few effective tips to fix email problems.

The foremost thing he suggests is to eliminate attachments, which are spammy.  Especially Zip files are blocked because these tend to have unwanted attachments. Nevertheless, if address is whitelisted by the recipient, which have attachments, it can be send to spam box.

Next thing that help fix the messaging problem is filtering of flag messages, which contains more than one web URL. It is common feature of marketing email messages. The filters are by default set to perform toss on emails that contains more than one link.

Email signatures are commonly used by all. However, to avoid problem in the process of E-mail PR, Mr. Ronn Torossian suggests not introduce logos or other inline images in email signatures. Some emails have these attachments by default; therefore, one must remove it before sending messages.

Certain buzzwords are to be avoided in subject line of email because SPAM filters are by default set up to stop such emails. Despite of the fact that description in the message body has nothing to do with marketing nor is a spammy message, one should be careful of such words and check before clicking the send button. Connect with Ronn Torossian on LinkedIn

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