Online reputation management and public relations

http://insights.wired.com/profile/RonnTorossian
Online reputation management is the process of creating and maintaining a positive online image of a particular brand or company. In today’s technology age, it is necessary to build a positive reputation for your company in public. It can gain you more customers as well as increased revenue.

Online reputation management has always been a necessary part of the PR industry. With the growing world of social media, its importance only increased. At the social media platforms, it is important for a brand to maintain a good image. At blogs, social networking sites etc., a good reputation helps in gaining more customers. That is why various brands take help of the public relations companies to build or improve their reputation.

Today public relations companies are working in the reputation management for their clients. They are using different techniques and tactics for this work. They are using social networks, websites, SEO and blogs etc., to build and maintain reputation for their clients. They push down the negative results on search engines. They use many other techniques to raise the reputation of their clients.

Ronn Torossian is a well-known name in public relations industry. He is working in this industry since 1998 and founded a PR firm 5W public relations. He is the CEO and president of this firm. He is working for multiple clients from different industries.

Ronn Torossian explains how to fix email PR problems

Ronn Torossian the founder of 5WPR, a New York based PR firm has shared few effective tips to fix email problems.

The foremost thing he suggests is to eliminate attachments, which are spammy.  Especially Zip files are blocked because these tend to have unwanted attachments. Nevertheless, if address is whitelisted by the recipient, which have attachments, it can be send to spam box.

Next thing that help fix the messaging problem is filtering of flag messages, which contains more than one web URL. It is common feature of marketing email messages. The filters are by default set to perform toss on emails that contains more than one link.

Email signatures are commonly used by all. However, to avoid problem in the process of E-mail PR, Mr. Ronn Torossian suggests not introduce logos or other inline images in email signatures. Some emails have these attachments by default; therefore, one must remove it before sending messages.

Certain buzzwords are to be avoided in subject line of email because SPAM filters are by default set up to stop such emails. Despite of the fact that description in the message body has nothing to do with marketing nor is a spammy message, one should be careful of such words and check before clicking the send button. Connect with Ronn Torossian on LinkedIn

When nothing else works, there is PR!

It is almost like a safety net to fall back on. There is a lot than can work against you in the scope of work, and sometimes it might reach the point, where you might stop seeing a way out. However, when your personal you’re your company’s reputation takes a turn for the absolute worse, there is still a way out.

The answer lies among the very people that have the power to make or break you; the public!

Good public relations are like gold. There is nothing that you can’t accomplish if your brand value is high, and you manage to get the public’s trust to work in your favor. Crisis management is just one aspect of PR, and while it may quite possibly be the most crucial one, it does not encompass everything that goes into building a brand value, from the ground up.

Ronn Torossian is a noted publicist who has worked extensively to make his own PR firm grow. Over the past few years, he has gone from strength to strength to take 5W to where it is today. Recognized as a top 25 PR firm, Ronn Torossian’s brainchild has been tagged a success.

What really matters in PR, is the ability of the concerned professionals to understand the dynamic needs of the market, and their ability to structure effective strategies that are relevant to the same. More updates by Ronn Torossian at Huffington Post